Knowing How to promote your Texas Veterinary Practice is important to creating profit and sustainability. Having the right tools and skillset to do this is a challenge. Deciding whether to tackle this important work yourself is something to investigate long before you open your practice doors. Give yourself a competitive advantage and learn what you need to know to create optimal online promotion.
Digital Media Marketing is a Game Changer
The next generation of pet owners are tech-savvy and spend a lot of time on the internet.
Being findable and relevant online is imperative. Be ready to meet your clients and communicate with them where they are on their smartphone is critical. You will achieve search engine nirvana by having a search engine optimized website, creating email marketing messages that are personalized, blogging about things your clients care about, being active on social media, watching and encouraging online reviews, offering informative webinars, video marketing, and more. Stay front and center and top of mind when customer are ready to buy pet products and services.
Let’s delve further into the benefits of using these tools:
Websites and Search Engines
Your business website is the online face of your veterinary practice. It’s where people find more information about your practice, your service offerings, location, pricing and can also potentially book an appointment. For the same reasons, a well-designed website is vital to building credibility. That is only half the process. It should also be a searchable, findable, and workable portal. Websites are not static pages drifting aimlessly in cyber space. They are the worker bees of your business.
There are so many things that Google requires a website to have and do even to consider it in its search engine findings. In marketing terms, it’s called Search Engine Optimisation (SEO). Here’s a fun fact. People turn to the internet as one of the first sources of information but have a limited attention span of 8 seconds, which is less than that of a goldfish. So, do not leave your website to chance or make it a DIY project. Hire a digital media marketing professional to do the job.
Email Marketing
Over half the global population today uses email and no business owner can ignore its potential to attract clients. Without sounding sales-driven, email marketing is a cost-effective tool to communicate with existing and potential clients. Email marketing ROI is measurable. The average expected ROI is $42 for every $1 you spend on email marketing.
Email marketing providers like Constant Contact make it easy to manage your marketing tasks and email marketing with their suite of marketing tools at your disposal. With their integration feature, you can grow your contact list, customize and personalize emails with the template builder and maximize open rates with helpful guidance from their technical experts.
Content Marketing
Content is consumed every day, and it’s everywhere. It is a reservoir of digital information that consumers can peruse. The delivery can be in a written format, video, or podcast. If it’s engaging, they’ll come back looking for more. That is your number one goal.
Creating original content via blogs, a newsletter, short how-to videos and informative posts is the time to get creative. Answer frequently asked questions and educate pet owners about routine pet care, diseases, treatments, etc. This builds instant trust and goodwill that customers and prospects will look forward to.
Using a posting tool such as Buffer to help schedule posts will help you get your content out on a regular schedule. There are also listening features on these tools. It gives your readers consistency, and they come back seeking more relevant information, creating a loyal following. This creates not only followers, but brand advocates.
Social Media
Social media is not going anywhere and it’s no surprise that most people are using at least one social media platform. You can use different channels like Facebook, LinkedIn, Instagram, and Pinterest to solidify your local voice and foster relationships. Choosing the right platform and hashtags in your posts makes a big difference. Among many other benefits, you can interact directly with your followers, ask them for feedback, and provide them with valuable online resources for their pet needs.
Create Your Own Digital Momentum
A marketing mindset can help you thrive in a digital world. Identify new opportunities by solving problems for customers that cater to a pet owners’ changing needs. While you are focused on building your physical space, having a robust digital media marketing plan will create sales opportunities.
Groom someone on your support team as a social media liaison to promote your Texas Veterinary practice for growth in all the right ways. Set expectations, create measuring tools for accountability and watch exponential growth begin.
